When non-profits and for-profit businesses team up in a joint public marketing effort, to be truly successful, it must also serve a greater good. So says the man who wrote the book on “cause marketing.”
One tricky aspect of developing a cause marketing relationship sometimes lies in clearly understanding exactly what the cause is. Bruce Burtch, author of the new guidebook, Win-Win For the Greater Good, explains that it isn't necessarily the non-profit itself.
Bruce Burtch will present a workshop on “Glowing Your Business: Building Partnerships that Serve the Greater Good,” Friday morning, Sept. 6 at the Petaluma Sheraton, co-hosted by North Bay Biz.