Examining 'Techno-creep'

Oct 30, 2014

  New digital technologies are already listening in on your daily life and intruding into your wallet. What’s coming next may be even creepier.

   Some of what Thomas Keenan writes about in Technocreep may seem like science fiction. Yet his carefully annotated book abounds with concrete examples, such as the way one major retailer is already processing the customer purchase data it routinely collects to target those customers with special offers.

Aggressive marketing based on public behaviors is one thing. But Keenan warns that even our most personal—even bodily—information is also at risk of being mined and used to manipulate us.