Expanding Agri-Tourism in the North Bay

Feb 16, 2017

The local office of the UC Cooperative Extension was a primary organizer and sponsor of the Agri-Tourism Summit.

An informational meeting about the expanding business of agri-tourism drew an intensely interested cross section of farmers, promoters and others to the Petaluma Community Center yesterday. 

This highly successful marketing program has become a model for regional cooperation around a common food product.

Tim Zahner, Chief Marketing Officer for the Sonoma County Tourism office, says that the agricultural and culinary diversity of Sonoma County is one of the area’s greatest attractions.

Nancy Fiddler sees expanding operations to bring more visitors to her Rollin’ F Ranch near Sebastopol as a critical step to maintain her business viability.