'Face Technology' Moves Online

Feb 2, 2015

  Even more than your handwriting, the geometry of your facial features can reveal aspects of your personality. A Santa Rosa start-up is digitizing that analysis, for fun and profit.

Wayne Rowlands is ready to face the future.
Credit Bruce Robinson, KRCB

  Another business that could make good use of this data, suggests Face Affinity developer and co-founder Wayne Rowlands, is real estate.

But for now, the company is mainly promoting its FaceReflect smartphone app, as seen in the video below.