Fake Bike Helmets: Cheap But Dangerous

Sep 16, 2018
Originally published on September 16, 2018 7:04 am

Forget the fake Rolex watches sold on street corners. These days, most counterfeits are sold over the Internet, right into your home. And some of them could seriously hurt you.

Take bicycle helmets. If you don't use one, you probably have a child or relative who does. Bike helmets are meant to protect us if we ever have a serious fall.

But counterfeits won't provide that protection.

At Specialized Bicycles, they've seen the evidence. The headquarters is in Morgan Hill, Calif. — about 30 miles south of Silicon Valley. That's where Clint Mattacola spends all day testing the company's bike helmets to make sure they exceed federal safety standards.

He sees fake helmets all the time. For instance, he points to two black helmets. One is an authentic Specialized Evade II, and the other is a counterfeit helmet. "They look very, very similar," Mattacola says.

On the outside, they're identical. But inside, they are very different. Mattacola proves it by running both helmets through the safety tests in his lab.

He straps a helmet to a dummy's head and tests to see if it can be pulled off; if the straps stay in place; if it will protect against a crash.

The authentic helmet passes all the tests.

The counterfeit fails the first two tests. But the third failure is the worst. That final test measures how well the helmet holds up if you took a header into the curb. The helmet is strapped onto a machine that lifts it five feet, then slams it against a curved anvil.

Mattacola picks up the two pieces of the fake helmet that has broken in half. If a cyclist had fallen the same way wearing that same counterfeit helmet, Mattacola says, "their skull would have hit the surface. Most likely would have suffered from skull fracture, brain damage or death."

How can you identify a counterfeit? For one thing, the plastic fit retention device on the fake helmet is often made of cheap, stiff plastic with a bulky ratchet dial, compared with the real helmet, Specialized says. If you weighed it, the counterfeit Evade helmet is 45 grams lighter than the authentic one. The foam is four millimeters thinner than on the real Evade. And the counterfeit lacks a reinforcement roll cage — an internal fiber skeleton that holds the helmet intact in the event of an impact.

The company says the fakes often have logos relating to European standards, but they do not carry the interior stickers that indicate the helmets meet U.S. Consumer Product Safety Commission standards.

Mattacola was contacted by a rider who complained that his helmet didn't fit properly. So Mattacola responded, "'Well, where did you buy it?' He said, 'I bought it on eBay.' I immediately said, 'Well, it's a counterfeit.' I didn't even have to see the helmet. He says, 'Well how do you know?' I go, 'What does the sizing say on it?' He says, 'it says: Asia Sizing.' And I said, 'It's a counterfeit. You bought it on eBay. It's an Asian Fit sizing. It's a counterfeit.' "

Finally, price can sometimes be a giveaway. Many deals on e-commerce websites offer counterfeit Specialized helmets for $50 when the real ones cost $200 to $250. But unscrupulous merchants will also sell fakes for only slightly less than the official retail price, so buyers don't think it's too good to be true.

Some consumer advice extends beyond just fake helmets.

William Ross is the deputy assistant director for the Homeland Security Investigations-led National Intellectual Property Rights Coordination Center, which brings together 23 partner agencies to fight all kinds of counterfeits. The fakes can range from knock-off air bags for cars to fake components used by the Department of Defense.

"It used to be that most of the drugs you would see online are what we would call the 'lifestyle drugs.' We're now seeing cancer medications, heart medications, true lifesaving medications which are being counterfeited and sold online," Ross says.

Nationally, Customs now confiscates almost twice as many counterfeits as it did 10 years ago. Ross says that because of e-commerce, "we're seeing a lot of smaller packages come in." In 2017, 90 percent of the counterfeits seized by the feds came through express shipments or the international mail.

"I would say to the consumer, beware of what you are buying and where you are buying it from," Ross says. "Buy from legitimate outlets, whether it's in-person or online. What you're buying online could be counterfeit and could potentially hurt or kill you."

Companies like Specialized are fighting back.

Andrew Love leads a team of 14 at Specialized who monitor 85 e-commerce websites around the world. Hunched over his laptop computer, Love says, "right now, in the helmet category on eBay — selling directly from China to the United States — 34,582 listings."

Love says e-commerce sites will remove counterfeits once they've been identified.

The Chinese e-commerce giant Alibaba has developed technology to weed out the fakes even before they are flagged by the targeted companies.

Spokesperson Brion Tingler says the company's technology "proactively monitors the Alibaba platforms, which have over a billion listings at any one point in time. And it's constantly scouring for things that would potentially be fake goods. We're proactively removing 27 times more listings than we have reported to us by rights holders."

Some merchants will just turn around, open new accounts and start selling counterfeits again. For repeat offenders, Andrew Love at Specialized goes after their money in court. "We've seized millions of dollars doing that. It's been very effective. And I get hate mail every now and then in Chinese."

Sometimes Specialized works with its business partners overseas, including Alibaba. "With the bicycle helmet, for example," Tingler says. "It's being created in a real factory by real people. To stop that, the best way to do that is to go after the source. Which is the factory that it's being produced in."

Last year, the companies went after counterfeit manufacturers in China. Specialized worked with Alibaba and Chinese police to close down four factories.

Copyright 2018 NPR. To see more, visit http://www.npr.org/.

LULU GARCIA-NAVARRO, HOST:

Forget the fake Rolex watches being hustled on street corners. These days, most counterfeits are sold over the Internet, right to your home. And some counterfeits could seriously hurt you. A few weeks ago, we told you about the threat of counterfeit carbon-fiber bikes. Today, we look at fake bike helmets and one effort to stop them. Reporter Jeff Tyler visited the headquarters of Specialized Bicycles in Morgan Hill, Calif.

JEFF TYLER, BYLINE: Getting the best performance out of its bikes and its helmets is a big deal for Specialized Bicycles. It even builds a wind tunnel for testing. Six giant fans generate wind speeds of up to 70 miles per hour.

CHRIS YU: It was actually harder to design this place for the speed that we're standing out right now at 15 miles an hour, rather than the high end because to keep the flow uniform in here at this slow speed is actually incredibly tricky.

TYLER: Chris Yu is head of research and development. He helped design this space.

YU: It's almost scientific-grade air.

TYLER: All that high-tech product testing can lead to better bikes and better gear. But...

YU: Every time we come out with a new, innovative piece, we see copies almost overnight.

TYLER: And those copies can be hard to spot. Clint Mattacola spends all day testing bike helmets for the company to make sure they meet federal safety standards.

CLINT MATTACOLA: There's these two black helmets here. One of them is an authentic Specialized Evade II. And the other one is a counterfeit helmet. And they look very, very similar.

TYLER: On the outside, they look the same. But inside, they are very different. That becomes obvious when he straps a helmet to a dummy's head and tests to see if it can be pulled off, if the straps stay in place, if it can protect against a crash. The authentic helmet passes all the tests.

MATTACOLA: And we'll put on the counterfeit helmet. The helmet falls off the head form. So it failed the roll-off testing. And then - so the buckle came apart. That's two tests in a row that we've induced a failure on this particular counterfeit helmet.

TYLER: The next test is crucial. It measures how well the helmet holds up if you were to take a header into the curb. The helmet is strapped onto a machine that lifts it 5 feet and then slams it against a curved anvil.

(SOUNDBITE OF MACHINE BEEPING)

MATTACOLA: The helmet is broken in half.

TYLER: If a cyclist had fallen the same way, wearing that counterfeit helmet, Mattacola says...

MATTACOLA: Their skull would've hit the surface and most likely would've suffered from skull fracture, brain damage or death.

TYLER: And it's not just fake helmets.

WILLIAM ROSS: We're now seeing cancer medications, heart medications, true life-saving medications which are being counterfeited and sold online.

TYLER: William Ross is with Immigration and Customs Enforcement.

ROSS: In today's e-commerce environment, we're seeing a lot of smaller packages come in.

TYLER: In 2017, 90 percent of the counterfeits seized came through express shipments or the international mail. The next step, going after the people selling the fakes, requires help from the companies. At Specialized, the point person is Andrew Love.

ANDREW LOVE: Right now, in the helmet category on eBay, selling directly from China in the United States, 34,582 listings.

TYLER: His team of 14 monitors 85 e-commerce sites around the globe. One way he identifies the fakes is by price. Specialized helmets cost a lot more.

LOVE: They retail for $225 to $250 each. Counterfeits - 50 bucks a piece.

TYLER: For the repeat offenders, Love goes after them in court.

LOVE: We have seized millions of dollars doing that. It's been very effective. And I got hate mail every now and then in Chinese.

TYLER: The company sometimes works with its business partners overseas. Brion Tingler, a spokesman for the Chinese e-commerce giant Alibaba.

BRION TINGLER: With the bicycle helmet, for example, it's being created in a real factory by real people. To stop that, the best way to do that is to go after the source, which is the factory that it's being produced in.

TYLER: Last year, they went after counterfeit manufacturers in China. Specialized worked with Alibaba and Chinese police to close down four factories. For NPR News, I'm Jeff Tyler in Morgan Hill, Calif. Transcript provided by NPR, Copyright NPR.