As medical marijuana use his migrated from the shadows to the sunlight, the patient experience has also become increasingly normalized. On today’s report, we walk through that process.
In addition to running his business, Peace in Medicine owner Robert Jacob is also a member of the Sebastopol City Council. When his turn as mayor came around earlier this year, his dual role earned him worldwide media attention, at least briefly. He sees it all as a reflection of the way his trade is gradually shedding the “stoner stigma” and gaining mainstream acceptability.