Report: After October, Visitors Avoided Wine Country, Dealing Blow to Local Economy

Jan 30, 2018

Family members and winery staff pose at Paradise Ridge winery. Paradise Ridge was one of few wineries to be consumed by the October fires. The winery has promised to rebuild.
Credit Courtesy of Paradise Ridge website

A new study from the Wine Business Institute at Sonoma State describes the effects of the North Bay fires on local vineyards and wineries and related parts of the North Coast wine industry. In addition to surveying stakeholders, the authors also crunched the first available statistics.

Honore Comfort is Executive in Residence at the institute, part of the SSU School of Business and Economics. She talked with KRCB News Director Steve Mencher about the study.