Schooling McDonald's on Localism

Mar 13, 2015

  Filming a TV spot for a McDonald's egg sandwich in Petaluma may have seemed cute to their marketing team—and the former Egg Basket of the World does look good in it—but the fast food giant is getting some pushback from local advocates for localism.

You can see the full McDonald's ad, and the hometown response to it, below.

  Douglas Gayeton, the other chief collaborator in the mini-film project, is also the author of the book, Local: The New Face of Food and Farming in America. You can hear him interviewed on KRCB last summer here.