benefit corporations

Benefitting from B Labs’ Assessment

Jul 19, 2017

Long before benefit corporations were established as a category of business empowered to allocate resources to more than maximizing profits, many companies took voluntary steps to aid their communities and their workers. Now, some of them are finding additional ways to expand their positive impacts through B-Corp certification. 

Fetzer Vineyards has a long. proud history of modeling sustainability within their industry. Yet through the B Labs' certification process, says Director of Regenerative Development Josh Prigge, they discovered how much more they could be doing.

Measuring and Improving Corporate Citizenship

Jul 18, 2017

In an era of expanding corporate hegemony, a growing number of smaller businesses are seeking to boost their image—and revenues—through good behavior, as “benefit corporations.”  Bruce Robinson reports on the standards that have been developed to encourage and measure those efforts.

Benefit corporations offer an alternative to the conventional corporate model, which, Heather Paulsen observes, is virtually compelled to consider little but its own interests.