marketing

Promoting the Social Marketing of Wine

Dec 3, 2015

  The 4th Annual North Coast Wine Industry Expo drew a record crowd to the Sonoma County Fairgrounds yesterday. Beyond the 600+ vendors filling the two largest buildings, the event featured a series of panels, beginning with an assessment of the State of the North Coast Wine Industry.

'North Bay Made' Tries to Make an Impact

Jul 25, 2014

A new program to promote products made in six Northern California counties is struggling to gain traction, while the more established Go Local campaign says North Bay Made is an unnecessary duplication of their efforts.

Wine Brand Takes on Student Load Debt

Apr 28, 2014

  Can profit sharing with a worthy cause be an effective way to establish a new brand?  The man behind Terra Fossil wines is betting it is.

  Terra Fossil Wines founder Greg Leib readily admits he is a marketer, not a wine maker. But he’s looking to partner with California vintners to expand his impact—and his profit-sharing.

Go Local Cards Gain Traction

Jan 17, 2014

The number of people actively using Go Local rewards cards, and the number of businesses honoring them, both grew substantially in 2013. And the local economic multiplier program anticipates even greater expansion this year.

Many Go Local card-holders use them infrequently, often just once. But Co-manager Terry Garrett says increased repeat usage began to trend upward during 2013.

Community Supported Art

Dec 6, 2013

  A small group of artists in Healdsburg is trying out a new way to support their work. Taking a page from local farmers, the members of the 428 Collective are launching their own CSA program, signing up subscribers for Community Supported Art. To find out more about it, Bruce Robinson talks with one of the collective members on the Exchange today.