rough trade

The first part of this two-show series focuses on influential labels that started in the late 70s and early 80s. Creation, Factory, SST, Frontier, 4AD, Touch and Go, and Rough Trade. During this era, indie labels established themselves as serious contenders to the major labels, offering up creative alternatives to corporate rock product, and even scoring the occasional international hit. They offered a home to bands who pushed the boundaries of pop culture and were viewed by the major record establishment as too radical or weird.